Late last night, Kyle Gilbert, the Pastor of Communications at FPC launched our new website. This has been a great project that Kyle took on since coming on staff in the Fall, and he has really done a great job leading a team to accomplish this task (read about it on his blog post: New Faith Promise Website). The new site will feature an internet campus beginning in the 1st quarter as well as some other great additions (look at the Staff page – cool).
So, why did we update the site? Here’s a few reasons:
- After a recent revision, the site still did not reflect the vision and values of FPC. We believe that this will give people a clearer picture of who we are.
- Our new site needed to focus more on simplicity in navigation and next steps for those who attend each week.
- The media section needed the capability to have video messages as well as audio.
- We wanted cleaner integration with Fellowship One, our internal and external database administration program.
- We wanted to keep Kyle and team really busy over the holidays!
I would love your feedback on the site. You can find it at the same place: www.faithpromise.org. In my opinion, great job to Kyle and team!
The new FPC site is AWESOME!!!! It is so much easier to navigate around, easy to find what your looking for, organized, and just fabulous!
And, the FPC staff section is cool…..LOVE the Q&A’s. Fun! FAB job!!!
Thanks Janet. Kyle Gilbert did a great job heading this up! I think it is awesome and will only get better!
The site is the best one to date by a long shot. I would strongly suggest you consider a separate and totally separate site specifically for people that have found the site online via TV, Radio, Billboard etc. This way you can communicate to these folks information relevant to them, and also track the effectiveness of your advertising. This is what many branded products are doing now. Much of the information on there about donations, etc is not anything that a person that watches a TV ad needs to know on at that point. With as much money that is spent on advertising, you want to make sure if they come into the site, it is a continuation of the ad they just heard. After all, all of your advertising prompts them to visit your web site.
This will also allow you to focus some efforts on SEO because the current site is nowhere to be found on Google and we have numerous people relocating to East Tennessee. They need to be able to find the site online for top phrases.
Over four thousand people a month type in “knoxville churches” on google: http://www.google.com/search?q=knoxville+churches
Hope this helps!
Thanks Mike